Pets at Home use StoreView® surveys to validate project store selection
Responding to an uplift in online orders, Pets at Home wanted to understand which stores could be included in their new 'Deliver from Store' programme.
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Using StoreView® to identify suitable locations in store
At the outset of their ‘Deliver from Store’ programme, Pets at Home needed to validate the store selection for the project. The task was to establish whether there was capacity in each store for an online order packing station in the back of house amenity area. This is a warehousing area that was already a busy location receiving regular large deliveries each week. So Pets at Home selected to use StoreView virtual tours to validate store selection.
Pets at Home, approached CADS to undertake a 360 StoreView® survey to capture full visual information including equipment, power and data sources on 132 of its 453 stores. The project was to be completed in a challenging four-week programme. Although the activity was at the back of the store, Pets at Home decided to include the retail areas within the survey. This was in anticipation of the many ways the information could be used.
200 out of 453 stores selected
The team surveyed all 132 stores and created StoreView® tours within just four weeks. This allowed Pets at Home to quickly identify unsuitable stores for the project and remove them from the program.
As a result, they commissioned surveys for an additional 68 stores in a follow-up three-week program.
Discover retail Matterport 3D virtual tours
Reduce the cost and time of planning store refurbishments.
Matterport 3D virtual tours have replaced StoreView® as a collaborative tool for retail teams, enhancing store planning and communication. Make informed design decisions without the cost and time associated with store visits.
Tell me moreCADS has been exceptionally professional to work with. They have been very responsive to our requirements and provided a high quality set of surveys. This enabled our planning team to remotely review the conditions in a large proportion of the store portfolio.
Additional benefits of the Storeview® surveys are also being appreciated as time goes on. We are already seeing this value realised across several departments.
Validating store selection remotely
StoreView® has identified the best stores for the ‘Deliver from Store’ program and has also supported several other retailer departments.
For example, the merchandising and store proposition teams now evaluate the look and feel of specific store areas. This helps them confirm site realities and prioritise refresh and refurbishment projects effectively.
Andy Murray
CADS' Project Manager
This has been a great project to be involved in. The whole programme has taken our surveyors right across the UK from Truro to Bangor, Dover to Elgin and the Isle of Wight to Northern Ireland. While the team at Pets at Home have been excellent to work with and the store staff extremely positive and welcoming to our surveyors.
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